The Nielsen Group this week said 50 percent of Netflix Inc. customers stream content via Sony Corp.’s Playstation 3, Microsoft Corp.’s Xbox 360, Nintendo Co.’s Wii.

In the new study, 23 percent of Wii owners stream movie and TV content from Netflix, while 13 percent of PS3 owners and 12 percent of Xbox 360 users access the service via their console.

Finally, 42 percent of PC owners stream Netflix content via a PC. Only one percent access the service via Apple Inc.;s Apple TV or Google Inc.’s Google TV.

Nintendo in July began offering streaming functionality by Netflix to the Nintendo 3DS handheld.

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