Best Buy Co. Inc. this week began holding a $39.99 game sale for Sony Corp.’s Playstation 3 and Microsoft Corp.’s Xbox 360 in a new promotion.

Through July 23, titles discounted to $39.99 include Dirt 3, SOCOM 4, Dungeon Siege III, Modern Warfare 2, and Operation Flashpoint: Red River.

Sony in May began sale of the PS3 160GB Call of Duty: Black Ops Bundle, which includes the PS3 160GB hardware, a copy of Activision Blizzard Inc.’s Call of Duty: Black Ops, the Call of Duty: Black Ops First Strike DLC Pack, and a Dualshock 3 Controller at $299.99.

Microsoft in Sept. will sell a new limited edition Xbox 360 320GB Gears of War 3 Bundle at $399.99.

Current Xbox 360 stand-alone SKUs include the Xbox 360 250GB hardware at $299.99 and the Xbox 360 4GB hardware at $199.99.

Bundle SKUs include the Xbox 360 250GB Kinect Special Edition Bundle at $399.99 and the Xbox 360 4GB with Kinect bundle at $299.99.

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