Pre-order sales for Microsoft Corp. and Epic Games Inc.’s Gears of Edition 3 Epic Edition for Microsoft Corp.’s Xbox 360 climbed this week at Inc. amid building demand for the premium SKU.

This week, Gears of Edition 3 Epic Edition held a 101 percent sales increase to rank at No. 180 in Amazon’s Video Games division.

Gears of War 3 will be sold in a standard, Limited, and Epic Edition.

The Limited Edition SKU will include an Octus Service Medal, Adam Fenix Multiplayer Character, Infected Omen Weapon Pack, Fenix Family Mementos & Fabric COG Flag, and the Octus Award Box display case for the Octus Service Medal at $79.99.

Gears of War 3 Epic Edition includes Gears of War 3 Limited Edition, a collectible Marcus Fenix statue, The Art and Design of Gears of War, and the Infected Omen Weapon Pack – custom multiplayer skins for the game’s five starting weapons; Lancer, Retro Lancer, Hammerburst, Sawed-off Shotgun, and Gnasher Shotgun at $149.99.

In Gears of War 3, users fight as Marcus Fenix, leader of Delta Squad, 18 months after the fall of the last human city.

Gears of War 3 will be released Sept. 20, 2011. Inc. this week is offering a $20 Bonus with the pre-order purchase of Gears of War 3.

Epic Games Inc. in Oct. said Gears of War 3 will utilize dedicated servers to facilitate online play.

The dedicated servers are said to offer balance and optimized online play. In addition, the development team has made online code improvements.

Microsoft in Sept. will sell a new limited edition Xbox 360 320GB Gears of War 3 Bundle at $399.99.

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