Amazon.com Inc. this week began holding a new 4th of July Buy 1 Get 1 Free Sale for Sony Corp.’s Playstation 3, PSP, Microsoft Corp.’s Xbox 360, and Nintendo Co.’s Wii and Nintendo DS Lite in a new holiday weekend promotion.

Through July 9th, customers who purchase one select video game product can receive a second at no additional cost.

Sony in May began sale of the PS3 160GB Call of Duty: Black Ops Bundle, which includes the PS3 160GB hardware, a copy of Activision Blizzard Inc.’s Call of Duty: Black Ops, the Call of Duty: Black Ops First Strike DLC Pack, and a Dualshock 3 Controller at $299.99.

Sony in May began sale of the Limited Edition PSP Entertainment Pack, which includes the PSP-3000 handheld, 2GB Memory Stick Pro, Gran Turismo, and MLB 11 The Show at $199.99.

Microsoft in Sept. will sell a new limited edition Xbox 360 320GB Gears of War 3 Bundle at $399.99.

Current Xbox 360 stand-alone SKUs include the Xbox 360 250GB hardware at $299.99 and the Xbox 360 4GB hardware at $199.99.

Bundle SKUs include the Xbox 360 250GB Kinect Special Edition Bundle at $399.99 and the Xbox 360 4GB with Kinect bundle at $299.99.

Nintendo in May began sale of the Wii Mario Kart Bundle, which includes the Wii hardware, Mario Kart Wii, and a Wii Wheel at $149.99.

Nintendo in June price cut the Nintendo DS Lite SKU to $99.99.

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