Microsoft Corp. this week said it will deploy voice command-based advertising to the Kinect hardware for the Xbox 360.

The interactive advertising, called NUAds, will allow advertisers to purchase in-ad voice command options that allow consumers to interact with the advertisement.

Commands available for purchase include “Xbox Tweet” to allow the user to tweet about the brand, “Xbox More” to request additional information, “Xbox Near Me” to execute Bing to search for the nearest Xbox retailer, “Xbox Schedule” to send a user a reminder about an upcoming show, or a vote option that users can deploy with the wave of their hand.

Microsoft in June said will debut a new TV service to the Xbox Live division this fall.

The company said it has sold 10 million Kinect and 10 million stand-alone Kinect titles globally.

Kinect, released Nov. 4, sells at $149.99.

Kinect launch titles include Kinect Sports, Kinect Joy Ride, Kinect Adventures!, Kinectimals, Game Party: In Motion, Your Shape: Fitness Evolved, Dance Central, The Biggest Loser Ultimate Workout, and Sonic Free Riders.

Bundle SKUs include the Xbox 360 250GB Kinect Special Edition Bundle at $399.99 and the Xbox 360 4GB with Kinect bundle at $299.99.

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