Sony Corp. this week said it would prefer the new Playstation Vita to sell to the core gamer market due to a larger sales margin.

Jack Tretton, president and CEO Sony Computer Entertainment America Inc., told this week said it wants to go after the core gamer with the PS Vita.

“…if I had to get one, I’d rather get the gamer, because the mom may not buy the same amount of games,” Tretton said.

The PS Vita will include dual analog sticks, a 5-inch multi-touch OLED display, 3G & GPS, front and rear touch panels, and a compass on three axes. It will utilize flash-memory game cards.

The Wi-Fi only model will sell at $249.99. The 3G model will sell at $299.99.

Hardware specifications include an ARM Cortex A9 4-core CPU, front camera, rear camera, built-in microphone, and Bluetooth 2.1.

The company will partner with AT&T to allow current customers to access Wi-Fi hotspots nationwide.

The PS Vita Party mode will allow users to chat with nearby owners. In addition, near will allow users to play with friends using their PSN ID.

The PS3 160GB Call of Duty: Black Ops Bundle, which began sale May 31, includes the PS3 160GB hardware, a copy of Activision Blizzard Inc.’s Call of Duty: Black Ops, the Call of Duty: Black Ops First Strike DLC Pack, and a Dualshock 3 Controller at $299.99.

Sony in May began sale of the Limited Edition PSP Entertainment Pack, which includes the PSP-3000 handheld, 2GB Memory Stick Pro, Gran Turismo, and MLB 11 The Show at $199.99.

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