Pre-order sales for EA Inc.’s Mass Effect 3 for Microsoft Corp.’s Xbox 360 climbed this week amid building demand for the sequel.

This week, Mass Effect 3 held a sales increase of 67 percent to rank at No. 398 in Amazon’s Video Games division.

Mass Effect 3 will be sold in a standard and Mass Effect 3 Collector’s Edition SKU.

The Mass Effect 3 Collector’s Edition will include a premium metal case, 70-page hardbound art book, limited edition Mass Effect comic, premium N7 patch, and a collection of in-game content at $79.99.

Developed by Bioware Corp., Mass Effect 3 is a sci-fi action RPG with third-person shooter action and melee kills.

Amazon.com Inc. this week is offering a $10 Bonus with the pre-order purchase of Mass Effect 3.

It will be sold Mar. 6, 2012.

Microsoft in Sept. will sell a new limited edition Xbox 360 320GB Gears of War 3 Bundle at $399.99.

Current Xbox 360 stand-alone SKUs include the Xbox 360 250GB hardware at $299.99 and the Xbox 360 4GB hardware at $199.99.

Bundle SKUs include the Xbox 360 250GB Kinect Special Edition Bundle at $399.99 and the Xbox 360 4GB with Kinect bundle at $299.99.

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