Microsoft Corp. this week said that the Xbox 360 has sold 53 million units to date in global territories.
In a corporate blog post, Corporate Vice President, Corporate Communications Frank X. Shaw said that the Xbox will be marketed more as an entertainment brand this year, in part due to current partnerships with Netflix Inc., Hulu Inc., and ESPN for non-game content through Xbox Live.
Shaw said 40 percent of Xbox 360 usage is for non-gaming activity.
The Entertainment and Devices division recorded revenue of $1.94 billion in the third quarter ending Mar. 31.
Operating income increased 50 percent to $225 million.
Revenue for the Xbox 360 platform increased 69 percent to $712 million.