Inc. this week launched a new Mac Download Store to allow customers to download popular software for Apple Inc. computers.

The Mac Download Store features more than 250 software and game titles to download.

The store includes an install-less download process and downloads are backed up in the customer Games and Software Library account.

This week, the Mac Download Store is offering free downloads of Airport Mania and $5 off the first download for all games and software with the code SAVE5MAC.

Best-selling products in the new division include Microsoft Corp.’s Office Mac Home and Student 2011 and Office Mac Home and Business 2011.

Top game downloads include Airport Mania: First Flight and EA Inc.’s Dragon Age: Origins.

Mac computer SKUs include the MacBook, MacBook Pro and the iMac.

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