Amazon.com Inc. this week began sale of the new Kindle 3G with Special Offers SKU that offers the Kindle 3G SKU for $25 less by including sponsored screensavers.
The Kindle 3G with Special Offers SKU includes advertisements only on the Kindle screensaver and the bottom of the home screen to not interrupt reading.
The company said special offers displayed to Kindle customers will include a $20 Amazon.com Gift Card for $10, up to $500 off select HDTVs, a Kindle book for $1, and a free $10 Gift Card with the purchase of $10 in Kindle books.
The device features a high-contrast E Ink screen, ability to read in sunlight, weights 8.7 ounces and can store up to 3,500 books.
The Kindle 3G typically sells at $189.00.