Inc. this week began sale of Lady Gaga’s new Born This Way Album at 99 cents in a one-day promotion.

The Born This Way Digital Album includes 14 tracks like Born This Way, Judas, and The Edge of Glory.

By comparison, Apple Inc.’s iTunes sells the album at $11.99 and Best Buy Co. Inc. is selling the standard SKU at $7.99.

Amazon disclaimed to customers Mon. that it was experiencing a high volume and downloads could be delayed. It adds that customers who purchase the album on May 23 will receive the full album at 99 cents.

Born This Way is the third album release by Lady Gaga. Previous albums include The Fame Monster and The Fame.


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